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Business in Stoneware
Want to Open a New Studio?
Want to teach with porcelain and stoneware?
We have the tools you need in our:
The Seeley Art Center Program
When you become a Seeley Art Center owner, you become a part of a network designed to
help you succeed. We'll show you how to teach stoneware and porcelain and run a profitable business at home or for a store front. The Seeley Art Center program offers…
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Stoneware & Porcelain Success Seminar
An in-depth look at the business of stoneware and porcelain.
This seminar is a cross between business and techniques. Not only will you learn how to operate your business profitably, but we will also help you nail down important techniques that you will need to
use often. Learn how to implement the "Stoneware for FUN and Décor" marketing program and go home with your own painted samples. A not-to-miss seminar if you are planning to open a home studio. Seminar
fee: $195 (plus kit).
The goal of this seminar is to introduce you to and make you proficient at:
o Recruiting and keeping students
o Use of the marketing program: "Stoneware for FUN and Décor"
o Pricing: All-inclusive pricing, class fees, firing fees and more
o Profitability: Understand what you need to do to be profitable.
o Goal setting
o Studio Layout and operation
o Advertising and Promotion
o Teaching: Demonstrating and Selling
o Student-teacher relationships
o Time Management
o Developing a Student Handbook
o Seeley Products: introduction and explanations
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Seeley's National Advertising
Your Studio will be supported by a host of national
advertising campaigns. A combination of magazine ads, direct mail, customer reach programs and customer referrals keep the Seeley name in the forefront of the industry and keeps your Studio humming.
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Fundamental Skills Seminar
This seminar is aimed at teaching, in detail, the casting,
trimming, tinting, attaching, cleaning and firing of stoneware and porcelain pieces on different levels of difficulty. It also teaches the use of specialty products such as slip thinner, separator, and
fabric dipping for decoration. A must seminar for the serious student or stoneware and porcelain. Seminar fee: $195 (price includes all ware except one gallon of stoneware and miscellaneous supplies, for
more information, see seminar detail)
¨ Beautiful Stoneware & Porcelain #1 and #2
You will learn the basics of casting, dust-free cleaning and
decorating stoneware and porcelain pieces, from start to finish. The two seminars tie together to form a complete experience in high fire ceramics. For instance, after Seminar #1, you will take home a
stoneware greenware piece to high fire and be asked to bring it back to Seminar #2. Although balanced between the two clay bodies, the emphasis in the 1st seminar is more on stoneware and in the 2nd,
on porcelain. These are certification seminars. $95.00 each (plus ware)
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Stoneware & Porcelain Success Manual
80 page manual focused on start-up information and the
marketing and operations of a successful studio.
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Generous Marketing Aids Package
Banner, posters, chip charts, rack, brochures and more.
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Stoneware Email Update – email newsletter
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"Stoneware & Porcelain" – our quarterly newsletter
This newsletter is one of the only newsletters focused on
high fired arts. Here your students can find inspirational new projects, information on new products that they just must have and seminar, event and other listings. This newsletter will be your source
for the latest stoneware and porcelain techniques and products.
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Seeley's Stoneware Catalog
The Stoneware Catalog is a resource for people to find
products they need to make stoneware projects. Keep this catalog handy in your studio to show all of the products that are available to your customer.
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Website: stoneware.seeleys.com
This website will be your source for information on Seeley's
stoneware products, seminars, technical help, and events. Your Art Center will be listed as a source for classes and supplies.
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Listing in the Store Locator on the stoneware.seeleys.com website with a link to your email and/or website so new customers can find you
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Factory direct shipping.
Suggested opening order is included in your Success Manual
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Special Seeley Art Center product discounts
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Regional Stoneware & Porcelain Slip Availability
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Kemper product discount.
As a Seeley Art Center you automatically qualify for studio
discounts with Kemper, your number one source for tools and supplies.
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Marketing Materials
These materials are available to you for sale. These
professional looking items will give your studio that organized up-to-date look that your studio needs. $295 (includes Success seminar and all marketing materials)o Stoneware Apron
o Stoneware Posters
o Stoneware Shopping Bags
o Stoneware brochures
o Seeley Logo
¨ Connection
You will be one of many Seeley Art Center owners around the
world. Join your peers at workshops and seminars locally and at shows. This network of support provides you with the opportunity to learn from others and to share what you have learned. You will have
access to any technical help you need from Seeley's and from other Seeley Art Centers.
Seeley Art Center Investment
Please inquire about what your investment would be as a Seeley Art Center. You can expect to take the seminars mentioned above and pay a
small fee for your complete package. Just click here to fill in the form for more information and check off that you would
like FREE Stoneware Business Information.
Seeley's
PO BOX 669
Oneonta, NY 13820
Tel: (607) 433-1240 or 800-871-3655
Fax: (607) 432-2042
Email: karin@seeleys.com
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